Example specs
Ready-to-run experiment tickets
Specs the product writes from a screenshot and one sentence. Hypothesis, psychology, and the UI to test.
Checkout
Cut optional fields on the pay step
A checkout pay-step test that uses Choice Overload, Loss Aversion, and Risk Reversal so Pay is the only decision left on the screen.
Empty state
Seed progress on the empty projects list
An empty-state test that uses Endowed Progress, the Fogg Behavior Model, and Reciprocity so the first project feels already underway.
Pricing
Pre-select annual billing on the pricing table
A pricing-page test that uses Default Effect, Anchoring, and the Decoy Effect so annual looks like the obvious plan, not a toggle people have to discover.
Signup
One field at a time on mobile signup
A mobile signup test that uses Choice Overload, Endowed Progress, and Risk Reversal so creating an account is one short step, then another, with a cancel-anytime note on the last screen.